Think Bigger

It’s been almost 90 days since I stepped away from the day-to-day at Kobo as CEO, handing off the reigns to a new CEO and my dear friend Michael Tamblyn as President.  What an incredible ride it was, battling giants and creating a great company out of nothing — but as with making movies, startups come and go, and it was time.

After a great few months travelling – safari in South Africa, spring in Paris, partying in London, learning in Los Angeles, skiing in Whistler, and playing hockey with the Great One in Vegas — I started to get restless.  Sure, more plans were being made around Formula 1 and World Cup, summer with the kids, but I’ve never been able to sit still.

I started thinking about where to point my energy, and what to build next…

One thing I loved about Kobo is how many people – over 20 million – we were able to touch around the world in just a short span of time.  Publishing, after all, is a quarter billion dollar industry that’s going digital, and the potential remains huge.

What could be bigger?  100X bigger?

What industry is ripe for disruption?

My mantra has always been THINK BIGGER.

I had my Eureka moment while meeting billionaire Patrick Soon-Shiong in LA.  I actually had to dart out of the room, and write out my thoughts on a napkin (damn you iphone!).

I got back home, and got moving.  The Internet of Things is going to revolutionize how we think about and manage our health.  That’s a trillion dollar industry, and in my view, it’s ripe for disruption.

So here we go again, with:

  • New office at MaRS Discovery District.
  • New Vision and Mission.
  • New Energy.
  • Same Competitive Drive.

The Everlong Project has begun.

We are staying relatively quiet for now, but plan to launch our new company in early 2015.    Stay tuned here for our storyline as we build another great company.  While some things never change….some things are so different now, even from four years ago – let alone that first day I stepped off my flight at SFO and headed to Palo Alto to join Zip2 with Kimbal and Elon Musk, fresh out of college.

Why Everlong?  Other than the obvious reference to a great Foo Fighters song…?  Listen to the lyrics, and they’ll give you a hint. Wish us luck.  This is going to be fun, and I hope to share some of the stories along the way on this blog.  –MS